#Dominos logo full

The modern version uses a font close to Pluto Sans Heavy, designed by Hannes von Dohren. One of them is Futura Condensed ExtraBold, created in 1927 by Paul Renner and published by Linotype. Several types of typefaces were used in the emblem. In 2012, the franchise changed its name, so only one word remained in the image – “Domino’s.” Moreover, both the text and the icon were equally accentuated. In the course of the evolution of the emblem, the developers placed it at different angles, forming either a volumetric (1965th year), then a flat image (since 1969). Therefore, the domino is a sign of his distinction. The brand identity has been associated with the name – both in text format and in graphic format. In this form, the logo was first advertised in October 2012. They also dyed the knuckle red and blue and placed it diagonally in front of the name. The authors reduced the size of the dominoes by increasing the inscription. Naturally, the changes also affected the logo. This was due to a new management concept: she stated that their franchise company is already more than just a pizzeria because it offers many other specialties. 2012 – todayĪt the end of the summer of 2012, the fast-food chain underwent a rebranding, as a result of which the word “Pizza” disappeared from the name. They also changed the font, using thicker lowercase letters. In addition, the developers made a rhombus out of the icon and put it on one corner so that it resembles a diamond. They removed the thin light boxes around the points and rounded the edges of the squares and rectangle. In 1996, the designers almost radically changed the style of the pizzeria logo. They painted the phrase “Domino’s Pizza” white. The developers placed a light blue rectangle next to the domino knuckle, entered the restaurant’s name into it, and rotated it vertically. The colors became richer: the authors added cobalt to the red. The domino was also changed: the authors of the logo placed it straight, removing the volume so it looked flat. The name still occupied two rows but was located more compactly and not opposite each part of the knuckles. The designers moved the lettering to the right side and changed its style using a font from the Futura family. The logo of those years received more streamlining: it became smooth and even, including the letters. The top lettering was red sans serif the bottom lettering was black with serifs.

#Dominos logo full

On the left was the network’s full name, each word of which was located opposite one of the parts of the dominoes. Several thin white stripes gave the knuckle volume. The domino was painted red, the color of the fire and the blush of the hot pizza. They indicated the number of pizzerias that were part of the fast-food chain: in the early years, one restaurant was bought, and two after a while. The first franchise of the company appeared in 1967, and in 1978 it grew to 200 points.Īt first, the original emblem consisted of one domino with three dots: one at the top and two at the bottom. Tom wanted to keep adding one at a time but then changed his mind as many fast-food restaurants began to skyrocket. At first, there were three points on them – by the number of stores. The logo has changed accordingly: it has become in the form of dominoes. That same year, Monaghan officially renamed its small chain Domino’s Pizza, Inc. One day Jim Kennedy, his pizza delivery guy, came in with an order and offered to name the restaurant Domino’s. However, the former owner of the DomiNick shop did not allow him to use that name, and Tom decided to choose a different one. Moreover, Monaghan wanted everyone to have the same name and that they represent a common trademark. Therefore, eight months later, he traded his half with Tom for a Volkswagen Beetle, which delivered orders.īy 1965, there were already three pizzerias in the network, located in the same district. At first, the business partners wanted to manage the store, sharing their working hours equally jointly, but James was wary of leaving the postman position because he had a full-time job. To do this, they borrowed $ 900, 500 which they gave as a deposit. In December 1960, the two Monaghan brothers bought a small pizzeria in Ypsilanti, located near Eastern Michigan University, owned by Dominick DiVarti. Despite this, the official date of Domino’s foundation is considered to be 1960, when the Monaghan brothers bought a catering establishment and began to develop it. The company under this name was registered in 1965, and in 1967 its first restaurant was opened.

The Dominos brand means Domino’s Pizza, a pizza chain where they also prepare sandwiches and hot dogs in addition to the main product.